Hakata style ramen is one of the popular styles born in Fukuoka of Kyushu island and is now well-known worldwide.
We designed this package for Hakata ramen in such a way so that it looks like the products sold in local souvenir shops. We intentionally followed the typical style often shown in many touristic places and “Shinkansen” bullet train stations, expecting it to attract Japan-lovers.
The key color of the palette is red, which comes to mind of many Japanese when they think of Hakata and things associated with the place. The letters with the brush calligraphy style give a massive impression and a sense of speed, which matches the atmosphere of Hakata ramen restaurants.