When designing these skincare product labels, we put importance on cleanliness and luxury.
First, we thought carefully about the typeface for the product name in kanji and picked up a “Mincho”-style font, equivalent to serif fonts of the alphabet.
Then, to enhance its light and elegant impression, we put some makeup on the kanji characters. One is ornaments like swashes and decorative curves as seen in script fonts, and another is the simulation of ink spread. These two modifications even soften the feel of the wordmark. It is a kind of hybrid of Western and Japanese esthetics.
The product name means a floral calendar, so we laid out different kinds of plants.
If you compare the artworks of the labels on three different bottles, you will notice the arrangement of graphics slightly differs depending on the size and proportion. It is the result that we kept in mind to keep proper white spaces on either layout, making the design breathe.